Five Principles

AniCura is a values-based organization. All units that are part of Mars share five guiding principles that guide us in how we interact between us, how we approach customers and our way of working.

The Five Principles form the foundation of how we do business today and every day. They unite us across geographies, cultures and generations. Together, they serve as a guide that every Associate can depend on to make decisions – big or small – knowing that when we look at a problem through the collective lens of the Five Principles, we will reach a stronger decision.

The Five Principles are:

  • Quality: Quality begins with delivering our best to the people and pets we serve. It continues through all that we do.
  • Responsibility: We take responsibility without being asked. We support the responsibilities of others.
  • Mutuality: A mutual benefit is a shared benefit. Shared benefits will endure.
  • Efficiency: Our resources are precious. Being efficient helps us accomplish more and waste less.
  • Freedom: Freedom lets us shape our future. Performance allows us to remain free.


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